Brand · Innovation · Market Accession

We build brands
ex novo.

Brand strategy, innovation and market-accession consultants — your outsourced marketing & business development team, with 10+ years of specialist expertise in the beverage business. Ex novo — anew, afresh, from scratch.

Work with us Our services
Riga · Latvia · The heart of the Baltics
2011
Established
0
Years industry experience
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Brands & products developed
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Countries clients sell in
Who we are

A one-stop studio for new brands.

In-house experts in the ground-up development of new brands and market-access strategies — from proposition and product to packaging, design and communication.

Valters Kaže, CEO & Managing Partner of Ex Novo VALTERS KAŽE
CEO & Managing Partner

Dr.oec. · Full Professor of Marketing
20+ years in global C-level roles across international finance & FMCG

Ex Novo — anew, afresh, from scratch.

Established in 2011 and based in Riga, we are an international consulting cluster that turns ideas into market-ready brands. Our strategists hold PhDs or are doctoral candidates; our designers come from leading design academies and art schools — together averaging 15+ years of in-house experience across the world's markets.

We pair that craft with serious firepower: market-intelligence data and consumer panels spanning 60+ industries and 100+ markets, plus AI-driven tools for psychography, brand naming and more.

  • Ground-up brand creation: proposition, product, packaging & communication
  • Market-accession strategy across the Baltics and beyond
  • An international partner network for wider market & industry coverage
  • Research depth in consumer behaviour, the shadow economy & “sin industries”
What we do

Our brand marketing services.

Engage us however suits your budget and ambition — from a full turnkey build to a single ad-hoc task, always with a dedicated account manager.

01

Turnkey Development

Your project from A to Z — every service needed to transform an idea into a market-ready product, managed end to end.

02

Full-Service Plan

Dedicated hours, extendible at discounted rates, with unlimited shared access to our market-intelligence data and digital assets.

03

Ad-Hoc Service

Full flexibility and control over your budget by commissioning individual services exactly when you need them.

Market Intelligence

120 markets across 60 industries — Euromonitor Passport, MarketLine, OECD iLibrary and 20+ research databases, with consumer panels in 80+ markets.

Consumer Research

A professional survey system, panel access in 80+ markets and Motival psychography solutions for sharp, motivation-led profiling.

Digital Assets

Unlimited client access to 52M+ professional photos, 1.5M+ video clips and 0.5M+ audio tracks — plus brand web presence, hosting and training systems.

Get in touch

Let's grow your brands together.

Office

Riga, Latvia — the heart of the Baltics

Coverage

Across the Baltics & beyond

Email

We'll get back to you within two business days.

Thank you!

Your enquiry is ready to send. We look forward to growing your brands together.